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Brand
BT Financial Group
ProjectSmart Move
Man and woman walking together barefoot along a sandy beach with gentle ocean waves in the background.

BT Financial Group Smart Move 2021

Associated creatives

Benjamin Gay
Benjamin GayCreative Director
Toby Burrows
Toby BurrowsPhotographer
Ali Griffiths
Ali GriffithsStylist
Zabrina Wong
Zabrina WongProducer
The Kitchen Creative
The Kitchen CreativeProduction Company
Yonder Creative
Yonder CreativeCreative Agency

Tags

man and woman walking on beachman and womanwoman walking on beachman walking on beachtwo people walkingcouple walking on beach

Description

Photographed by Toby Burrows for BT Financial Group's Smart Move campaign, this image captures a man and a woman walking barefoot along a wide sandy beach. The woman wears a dark sleeveless dress, while the man wears a grey t-shirt and dark shorts, both viewed from behind as they move toward the water. Bold white promotional text spans the center of the frame against the natural landscape, with a corporate logo displayed in the lower right corner. The lighting reflects bright daylight with soft shadows cast upon the sand.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Investment & Wealth

Color

Jet Black (50%)
Charcoal (50%)

Background

Sandy Beach

Context

Advertising Campaign