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Brand
Max Mara
ProjectBrand Values FW26

Max Mara Brand Values FW26 2026

Associated creatives

Partner Films
Partner FilmsProduction
Oliver Hadlee Pearch
Oliver Hadlee PearchDirector
Jacobs+Talbourdet-Napoleone
Jacobs+Talbourdet-NapoleoneCreative Director
Emmanuelle Alt
Emmanuelle AltStylist
Damien Boissinot
Damien BoissinotHair Stylist
Helena Komarova
Helena KomarovaMakeup Artist
DM Casting
DM CastingCasting
Imaan Hammam
Imaan HammamTalent

Tags

imaan hammamwoman in camel coatcamel coatbelted coatblack turtlenecksunglassesimaan hammam in camel coatwoman walking

Description

This fashion video for Max Mara Brand Values FW26 features model Imaan Hammam navigating European city streets in a tailored camel belted coat, black turtleneck, and dark sunglasses. Directed by Oliver Hadlee Pearch with creative direction by Jacobs+Talbourdet-Napoleone and styling by Emmanuelle Alt, the campaign captures a sophisticated urban narrative. Natural lighting highlights the textured outerwear and architectural backgrounds, creating an editorial aesthetic focused on craftsmanship and precision.