Description

This brand identity project for Madeleine showcases a series of sculptural yellow geometric forms arranged purposefully across a dark background. The composition includes a rectangular block, a tall cone, a small square block, and a sphere, each featuring a fine, striated texture across its surface. Studio Hi Ho, Pat Rogasch, and Shelley Horan collaborated on the art direction and photography for this minimalist commercial display. The lighting creates subtle definition along the ridged contours of each object against the matte dark surface.