Gale Street Studios presents a cohesive brand identity that merges architectural photography with minimalist graphic design. The project centers on a vibrant green palette, applied across both physical studio signage and digital collateral to establish a clean, consistent visual language.
Graphic design work, delivered by both Visie Admin and the design team, leans into bold typography and structured layouts. The identity utilizes Colorplan paper stocks from G.F Smith to ground the tactile components of the brand, while Shelley Horan’s photography captures the studio’s industrial textures and interior spaces using natural light. The resulting visual system balances high-contrast color blocks with a refined editorial aesthetic.
