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Profile of a man wearing a beige cap, sunglasses, and a light-colored shirt against an outdoor backdrop.
Matteo Berrettini wearing a brown trench coat with a strap over his shoulder standing near tall grass
Man standing outdoors among tall grass wearing a brown jacket, green shirt, shorts, and carrying a bag for BOSS S/S 25.
A male model wearing a light blue ribbed sweater and dark shorts holds a beige tote bag amidst tall grass and plants.
Model standing outdoors wearing a brown leather coat over a grey blouse and beige trousers, holding a cream shoulder bag.
Man with blonde hair and tattoos wearing beige jacket and carrying large bag with tall grass in background
Model in brown leather jacket and green trousers carrying a dark blue shoulder bag standing amid tall ornamental grasses.
Man with blonde hair and beard wearing a dark blazer holding a brown leather duffel bag for Boss S/S 25
Black man wearing a dark green coat and matching suit with a silk scarf against a plain wall and tall grasses.
Man wearing a navy jacket and collared shirt holding a green strap against a neutral background
Two female models posing outdoors against a plain wall with tall grass, wearing a brown jacket and green cardigan for Boss S/S 25.
Model wearing a green ribbed dress and beige trench coat standing amidst tall ornamental grasses for BOSS.
Man standing outdoors wearing an olive green shirt and shorts, holding a rolled brown yoga mat with a strap, framed by tall ornamental grasses
Model standing among tall grasses wearing a dark wrap shirt and skirt while holding a shoulder bag
Model wearing a structured brown blazer and light blue shirt holding a black handbag near tall grass.
Two men standing among tall grass holding leather bags, wearing tailored suits and casual jackets for Boss S/S 25.
Man standing outdoors wearing a taupe blazer and light trousers amidst tall ornamental grasses for Boss Spring/Summer 2025.
Two models standing among tall grass in neutral-toned apparel, holding dark handbags for Boss S/S 25 campaign.
Model wearing sage green trench coat standing amidst tall grass holding a beige leather handbag
Khaby Lame in a taupe suit and skullcap holding a beige travel bag amidst tall ornamental grass for Boss S/S 25.
Profile of a man wearing a beige cap, sunglasses, and a light-colored shirt against an outdoor backdrop.
Matteo Berrettini wearing a brown trench coat with a strap over his shoulder standing near tall grass
Man standing outdoors among tall grass wearing a brown jacket, green shirt, shorts, and carrying a bag for BOSS S/S 25.

BOSS Boss S/S 25 2024

About

The BOSS S/S 25 campaign captures a refined interplay between urban tailoring and a grounded, natural environment. Set against a backdrop of tall ornamental grasses and neutral architectural walls, the series leans into an earthy palette, with soft, diffused daylight highlighting the rich textures of the collection's layered garments and functional accessories. Creative direction by Marco Falcioni and photography by Daniel Archer define the project’s polished aesthetic. The campaign features a diverse cast, including athletes Matteo Berrettini and Miles Chamley-Watson, influencer Khaby Lame, and an ensemble of models, all styled with a focus on clean lines and sophisticated, contemporary silhouettes.

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