BOSS: Boss S/S 25

Sep 2024

The BOSS S/S 25 campaign captures a refined interplay between urban tailoring and a grounded, natural environment. Set against a backdrop of tall ornamental grasses and neutral architectural walls, the series leans into an earthy palette, with soft, diffused daylight highlighting the rich textures of the collection's layered garments and functional accessories. Creative direction by Marco Falcioni and photography by Daniel Archer define the project’s polished aesthetic. The campaign features a diverse cast, including athletes Matteo Berrettini and Miles Chamley-Watson, influencer Khaby Lame, and an ensemble of models, all styled with a focus on clean lines and sophisticated, contemporary silhouettes.

Editorial, Vertical, Clean, Earthy

Natural light

Garden

Advertising Campaign