BOSS

Sep 2024

The BOSS S/S 25 campaign captures a refined interplay between urban tailoring and a grounded, natural landscape. Set against a backdrop of neutral walls and wild ornamental grasses, the imagery leans into a muted, earthy color palette that emphasises the collection's focus on sophisticated layering and texture. Creative direction by Marco Falcioni, in collaboration with photographer Daniel Archer, shapes a series of portraits that balance clean lines with a naturalistic aesthetic. The editorial work highlights seasonal staples including structured trench coats, tailored suiting, and functional leather accessories, all illuminated by soft natural light. The project features a diverse ensemble of models and athletes, including Matteo Berrettini, Miles Chamley-Watson, and Khaby Lame.

Editorial, Vertical, Clean, Earthy

Natural light

Designer Fashion

Garden

Advertising Campaign