Brand
ProjectBoss S/S 25

BOSS Boss S/S 25 2024
Associated creatives
Tags
Description
Athlete and model Miles Chamley-Watson is featured in this portrait for the BOSS S/S 25 campaign. He wears a neutral-toned technical jacket layered over a collared shirt, carrying a large matching duffel bag across his shoulder. His short blonde-dyed hair and visible hand tattoos add a distinct personal texture to the clean aesthetic. Tall ornamental grasses frame the lower left and right portions of the composition against a soft, overcast exterior backdrop. The image utilizes natural lighting and a muted, earthy color grading characteristic of contemporary fashion campaigns.
Style
Editorial, Vertical, Earthy, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Beige (70%)
Espresso (30%)
Background
Park
Context
Advertising Campaign


















