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Brand
Man with blonde hair and tattoos wearing beige jacket and carrying large bag with tall grass in background

BOSS Boss S/S 25 2024

Associated creatives

Tags

Description

Athlete and model Miles Chamley-Watson is featured in this portrait for the BOSS S/S 25 campaign. He wears a neutral-toned technical jacket layered over a collared shirt, carrying a large matching duffel bag across his shoulder. His short blonde-dyed hair and visible hand tattoos add a distinct personal texture to the clean aesthetic. Tall ornamental grasses frame the lower left and right portions of the composition against a soft, overcast exterior backdrop. The image utilizes natural lighting and a muted, earthy color grading characteristic of contemporary fashion campaigns.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Beige (70%)
Espresso (30%)

Background

Park

Context

Advertising Campaign