Blumarine: Blumarine S/S 25 Lookbook

Sep 2024

The Blumarine S/S 25 lookbook presents an ethereal collection through a series of minimalist, desert-inspired portraits. Captured by photographer Arnaud Lajeunie, the imagery leans into a sun-bleached, warm aesthetic, featuring fluid silhouettes and delicate, tactile textures such as sheer draping, crochet, and intricate fringe. Set against neutral sand dunes and seamless backdrops, the collection highlights a soft, monochromatic palette accented by metallic hardware and floral appliqués. The execution focuses on clean composition and natural light to emphasize the movement of the garments, with wet-look hair styling and soft, dewy makeup grounding the romantic imagery. Creative direction is driven by stylist Vittoria Cerciello, with set design by Giulia Jul Munari and casting by Barbara Nicoli and Leila Ananna. The lookbook features models Ana Elisa Brito and Clara Denison, with hair by Joseph Pujalte and makeup by Giulia Cigarini.

Editorial, Vertical, Warm, Clean

Natural light

Lookbook