Blumarine

Sep 2024

The Blumarine S/S 25 lookbook presents an ethereal collection through a series of minimalist, editorial portraits and lifestyle imagery. Captured by photographer Arnaud Lajeunie, the series explores fluid silhouettes, sheer layering, and intricate tactile details including fringe, crochet, and floral appliqués. The collection is defined by a soft, sun-bleached palette ranging from pale pinks and mint greens to airy whites and light blues. The project features styling by Vittoria Cerciello, who pairs flowing, draped garments with metallic jewellery and ornate belt accessories. Models Ana Elisa Brito and Clara Denison are captured with a signature wet-look hairstyle by Joseph Pujalte and soft, dewy makeup by Giulia Cigarini. Set against neutral, sandy dunes and minimalist studio backdrops, the campaign leans into a clean, warm aesthetic. Production was supported by set designer Giulia Jul Munari and casting directors Barbara Nicoli and Leila Ananna.

Editorial, Vertical, Warm, Clean

Natural light

Luxury Fashion Houses

Lookbook