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·Party Dressing - Holiday 2025

Man in festive reindeer sweater and woman in black dress descending grand staircase for Bloomingdale's holiday campaign.

Two models standing in a grand hotel lobby, one in a white top and black fringed skirt, the other in a floral dress.

Man in dark velvet blazer and woman in grey top with feathered cuffs posing before a mirrored wall for Bloomingdale's holiday campaign

Model in a burgundy satin slip dress holding a small dark handbag inside a room with dark marble walls

Close-up of a model sitting on a red velvet couch wearing metallic magenta platform sandals and holding a black feathery clutch.

Two black platform high heels resting against an ornate gilded carving and marble wall for a holiday campaign.

Hand holding a black clutch above white heels on stone steps, styled for Bloomingdale's holiday project.

Model wearing a black coat and dress embroidered with red roses standing indoors against a classical architectural wall

Model Alexandre Cunha in a black tuxedo with bow tie standing indoors before draped windows for Bloomingdale's holiday campaign.

Model in a burgundy satin gown leaning against a black console table in an ornate room with marble walls.

Model in a dark teal silk top and matching trousers posing in front of an ornate antique stone fireplace with a large carved mirror.

Man seated on a deep red velvet sofa wearing a grey turtleneck, dark blazer, and trousers in an opulent interior setting.

Two women smiling at each other in formal eveningwear against an ornate dark marble interior.

Smiling woman in a blue floral patterned dress dancing with a man in a suit indoors.

A pair of white pointed-toe pumps and a black clutch bag placed on a stone staircase.

Man in a black tuxedo and a woman in a green silk dress walking down a marble staircase for Bloomingdale's holiday campaign.

Model wearing a deep burgundy silk slip dress reclining on a glossy black surface against a dark marble wall with a gold frame

Man in a black tuxedo and a woman in a green silk dress descending a grand indoor staircase together.

Man wearing a black tuxedo jacket with satin lapels and a bow tie indoors against marble walls and draped curtains.

Models in party wear posing inside a luxury interior with a grid mirror and ornate ceiling molding

Bloomingdale's Party Dressing - Holiday 2025 2025

About

For the Bloomingdale's Holiday 2025 campaign, creative director Ludovica Martinelli and photographer Yulia Gorbachenko have curated a masterclass in modern luxury fashion. The project, titled Party Dressing, masterfully balances the opulence of classic architecture with the electric energy of the festive season. Through a lens that leans into editorial minimalism and cinematic lighting, the campaign captures a sophisticated narrative of celebration. Against a backdrop of deep green marble, gilded moulding, and ornate staircases, the imagery utilizes natural light and precise flash techniques to highlight the rich textures of satin slip dresses, structured velvet blazers, and intricate sequin-and-feather embellishments. Models Alexandre Cunha, Blesnya Minher, and Maya Vozhdaeva breathe life into the collection, embodying a spirit of joyful refinement as they transition between candid dance-floor moments and poised, formal portraits. The artistry is further elevated by the deliberate focus on tactile details, such as metallic heels, textured clutches, and architectural wedges, all rendered with an evocative, high-contrast aesthetic. By marrying traditional elegance with a contemporary edge, the campaign effectively positions itself as a definitive guide for high-end seasonal style. With contributions from makeup artist Mara Cifronti, every frame reads as a seamless blend of commercial polish and authentic, lived-in luxury, ensuring the collection resonates as both aspiration and invitation for the sophisticated holiday wardrobe.