Bloomingdale's

Dec 2025

For the Bloomingdale's Holiday 2025 campaign, creative director Ludovica Martinelli and photographer Yulia Gorbachenko have curated a masterclass in modern luxury fashion. The project, titled Party Dressing, masterfully balances the opulence of classic architecture with the electric energy of the festive season. Through a lens that leans into editorial minimalism and cinematic lighting, the campaign captures a sophisticated narrative of celebration. Against a backdrop of deep green marble, gilded moulding, and ornate staircases, the imagery utilizes natural light and precise flash techniques to highlight the rich textures of satin slip dresses, structured velvet blazers, and intricate sequin-and-feather embellishments. Models Alexandre Cunha, Blesnya Minher, and Maya Vozhdaeva breathe life into the collection, embodying a spirit of joyful refinement as they transition between candid dance-floor moments and poised, formal portraits. The artistry is further elevated by the deliberate focus on tactile details, such as metallic heels, textured clutches, and architectural wedges, all rendered with an evocative, high-contrast aesthetic. By marrying traditional elegance with a contemporary edge, the campaign effectively positions itself as a definitive guide for high-end seasonal style. With contributions from makeup artist Mara Cifronti, every frame reads as a seamless blend of commercial polish and authentic, lived-in luxury, ensuring the collection resonates as both aspiration and invitation for the sophisticated holiday wardrobe.

Lifestyle, Editorial

Natural light

Luxury Fashion Houses, Fashion