Bloomingdale's
Just Imagine Featuring Yinka Ilori
Brand
Date
Jan 2026
Description
Bloomingdale’s explores modern retail aesthetics in the campaign film, Just Imagine Featuring Yinka Ilori. The project positions the department store’s latest apparel offerings against a backdrop of metropolitan energy, grounding the fashion in a kinetic urban environment. Captured with live-action technique and a focus on natural light, the visual narrative follows a model through city streets in a selection of tailored coats and soft ensembles. Production duties for the commercial were handled by Motion Principles, emphasizing a clean, observational approach to the season’s styling.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Department Stores
Color
Jet Black
Ivory
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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