Bloomingdale's

Sep 2025

Bloomingdale's Middle East presents the 'Hello Beautiful' beauty campaign, a multi-faceted retail initiative showcasing a range of cosmetics and apparel. Captured by photographer Nicola Pagano with art direction and styling from Marilla Rizzi, the series leans into a polished, commercial aesthetic across a variety of studio environments. The project features model Mauria Caetano alongside additional talent, utilizing clean and minimalist backdrops to highlight product details. Execution varies from luminous, diffused beauty lighting that emphasizes skin textures to moody, high-contrast flash techniques and low-key chiaroscuro lighting that play with silhouette and shadow. Stylistic choices emphasize tactile elements, from sequined textures and metallic sequins to matte leather and denim fabrications.