Bloomingdale's

Sep 2025

Bloomingdale's Middle East presents its 'Hello Beautiful' beauty campaign, a multi-faceted retail initiative showcasing a range of cosmetic and fashion apparel collections. Photographed by Nicola Pagano, the series moves between a clean, high-key studio aesthetic and a more atmospheric approach utilizing moody flash lighting. Art director and stylist Marilla Rizzi curates the visual narrative, which centers on experimental beauty looks and structured fashion. The campaign features Mauria Caetano alongside additional talent, highlighting product details from lipstick to fragrance through polished, commercial photography. The execution leans into clean silhouettes and tactile fabric textures across both editorial and retail-focused imagery.