Bloomingdale's: Bloomingdales ME high summer 24 campaign

Feb 2024

The Bloomingdale's Middle East High Summer 2024 campaign captures the intersection of polished luxury and relaxed coastal living. Photographed by Stef Galea, the imagery leans into a vibrant color palette, juxtaposing primary-hued apparel with the stark, azure backdrop of the sea and sky. The series features models Amelia Roman and Leandro da Silva in a variety of seasonal settings, ranging from sun-drenched wooden boardwalks to architectural coastal terraces. Technically, the project makes extensive use of natural light, alternating between soft, diffused daytime illumination and the saturated, hard-shadowed aesthetic of midday sun. Production by Sky Khaira and makeup artistry by Julia Rada support the clean, editorial focus, emphasizing texture in both the high-fashion wardrobe pieces and the occasional still-life compositions.

Horizontal, Commercial, Warm

Natural light

Advertising Campaign