Bloomingdale's
Bloomingdale’s Cold Weather 2024
Brand
Date
Dec 2024
Description
Bloomingdale’s Cold Weather 2024 campaign highlights seasonal fashion through a series of portrait and editorial images. The photography, led by Danielle St. Laurent, captures a range of winter apparel, from waxed utility jackets to plush faux fur outerwear and knitwear. Styling by Mimi Kim focuses on layering and texture, combining seasonal staples like leather trousers and suede accessories with curated flat-lay arrangements. The imagery leans into a clean, minimalist aesthetic, utilising natural light to define the silhouettes against outdoor architectural settings.
Style
Vertical, Editorial, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Chocolate
Pure White
Context
Advertising Campaign
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