Bloomingdale's: Bloomingdale’s Cold Weather 2024
Brand
Date
Dec 2024
Description
Bloomingdale’s presents their Cold Weather 2024 campaign, a seasonal fashion project focusing on structured outerwear and layered knitwear. The creative execution leans into a commercial aesthetic, utilizing natural light to accentuate the textures of waxed utility jackets, faux fur, and leather accessories. The series features editorial photography by Danielle St. Laurent, with fashion styling provided by Mimi Kim. Across a mix of outdoor portraiture and flat-lay product arrangements, the campaign showcases a range of winter apparel, including patterned knitwear, leather goods, and seasonal accessories, modeled by Hana Jirickova, Miles McMillan, and Raquel Brito.
Style
Vertical, Editorial, Clean
Techniques
Natural light
Industries
Color
Chocolate
Pure White
Context
Advertising Campaign
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