Birkenstock: Birkenstock Utti Lace Campaign

Sep 2025

The Birkenstock Utti Lace campaign presents a series of editorial and commercial photographs that capture the collection within authentic, sun-drenched urban landscapes. Through the lens of photographer Hans Neumann, the imagery explores themes of movement and daily life, utilizing natural light to highlight the textured fabrics and layered styling curated by fashion stylist Margherita Moro. Art directed by Lucie Matussiere, the visuals lean into a clean, analogue-inspired aesthetic that emphasizes the interplay between architectural concrete structures and candid, mid-stride motion. The project features models Alfie Nickerson, Gemma Janes, and Nastya Shershen in a range of outdoor settings, from bustling city crosswalks to serene, greenery-lined paths. The composition consistently integrates bold, minimalist typography, grounding the editorial narrative with a clear brand identity. By employing techniques like motion blur and warm golden hour lighting, the campaign maintains a dynamic, documentary-style perspective on seasonal fashion.

Editorial, Vertical, Warm

Natural light

Street

Advertising Campaign