Birkenstock

Sep 2025

The Birkenstock Utti Lace campaign presents a series of fashion editorials focused on the brand’s lace-up footwear collection. Captured against a variety of urban backdrops—from sun-drenched city streets and crosswalks to architectural concrete settings—the imagery emphasizes authentic movement and candid energy. The campaign leans into an editorial aesthetic, utilizing natural light and deliberate motion blur to create a sense of spontaneity throughout the outdoor scenes. Photographed by Hans Neumann, the work pairs layered autumnal apparel with the collection’s footwear. Art direction by Lucie Matussiere and fashion styling by Margherita Moro highlight textured knitwear, olive outerwear, and clean, earthy tones. The series, which features models Alfie Nickerson, Gemma Janes, and Nastya Shershen, is tied together by bold white brand typography overlaid across the frames, maintaining a clean, consistent visual identity across both editorial and commercial outputs.

Editorial, Vertical, Warm

Natural light

Street

Advertising Campaign