Birkenstock Birkenstock Utti Lace Campaign 2025

About

This campaign image for Birkenstock features models posed outdoors against stark architectural concrete pillars and structures. Natural sunlight creates strong diagonal shadows across the concrete ground. A female model walks mid-stride wearing an olive trench coat and shorts, while a male figure appears softly blurred in the foreground. The composition employs a vertical framing with earthy tones and an observational editorial perspective.