Birkenstock Birkenstock Utti Lace Campaign 2025

About

This vertical editorial campaign image for the Birkenstock Utti Lace project was photographed by Hans Neumann with fashion styling by Margherita Moro and art direction by Lucie Matussiere. The central figure stands in sharp focus wearing an olive suit jacket, white t-shirt, and matching trousers against an exterior stone wall. In the foreground, other figures appear in heavy motion blur as they walk past the camera, creating a dynamic sense of urban movement. Natural daylight illuminates the scene with warm tones and deep shadows. The bold white Birkenstock brand typography appears prominently across the top of the frame.