Birkenstock: Birkenstock 1774

Mar 2024

The Birkenstock 1774 campaign presents an intimate, observational look at the brand’s high-end footwear collection through a lens of contemporary fashion editorial. Photographed by Max Farago, the series moves between candid street-level encounters and structured indoor portraiture, grounding the footwear within distinct, character-driven environments. The project channels a documentary-style aesthetic, utilizing natural light and high-contrast monochrome film techniques to emphasize raw texture and authenticity. Styling by Thistle Brown pairs the footwear with a mix of oversized denim, earthy midi skirts, and tailored suiting, creating a cinematic rhythm that balances urban exploration with quiet, domestic moments. Featuring model Coco Gordon Moore, the campaign benefits from casting by Rachel Chandler and production by Stevie Williams, with hair styling by Amy Farid. The execution relies on a clean, editorial approach to capture the collection, opting for atmospheric depth and genuine candid interaction over traditional product-focused staging.