Birkenstock

Mar 2024

Birkenstock 1774 presents a multi-faceted editorial campaign that explores the intersection of classic footwear and contemporary street culture. The project features a series of portraits and candid scenes capturing an eclectic cast, including model Coco Gordon Moore, in both urban outdoor settings and intimate interior environments. Photographed by Max Farago, the visuals lean into a documentary aesthetic that alternates between soft natural light and direct, high-contrast flash. Styling by Thistle Brown emphasizes neutral palettes and varied textures, from denim and plaid to suede and leather, grounding the collection in a grounded, authentic tone. The campaign utilizes analogue film techniques and monochrome compositions to evoke a cinematic feel. Casting by Rachel Chandler and production by Stevie Williams round out the creative direction for this footwear series.