Birkenstock: The Imprints of Time
Brand
Date
Jan 2025
Description
Birkenstock presents The Imprints of Time, a cinematic fashion film that transforms a grand stone staircase into an unconventional runway. Developed in collaboration with agency AKQA UK, the project showcases an autumn menswear collection through a series of composed, wide horizontal perspectives. The film leans into a clean, live-action technique, capturing models moving through classical architecture. The styling emphasizes neutral tones, pairing structured blazers and tailored trousers with the brand's aesthetic. Soft ambient lighting grounds the presentation, maintaining a warm and commercial focus throughout the sequence.
Style
Horizontal, Commercial, Warm, Clean
Industries
Event
Fashion Week
Color
Beige
Charcoal
Chocolate
Background
Civic Building
Context
Runway / Catwalk
Associated creatives
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