Birkenstock
The Imprints of Time
Brand
ProjectThe Imprints of Time
Date
Jan 2025
Description
Birkenstock presents The Imprints of Time, a runway-style fashion campaign produced in collaboration with AKQA UK. The project showcases a collection of contemporary menswear through a sequence of models navigating a grand stone staircase. The presentation emphasizes architectural scale and movement, utilizing wide horizontal compositions to frame the autumn apparel. The aesthetic relies on soft ambient lighting to highlight the clean, neutral textures of the tailored blazers and coats in this live-action fashion showcase.
Style
Horizontal, Commercial, Warm, Clean
Industries
Designer Fashion
Event
Fashion Week
Color
Beige
Charcoal
Chocolate
Background
Civic Building
Context
Runway / Catwalk
Associated creatives
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