Birkenstock

Nov 2025

The Birkenstock 1774 campaign presents a multifaceted visual identity for the footwear brand, blending urban editorial photography with studio portraiture. The series explores movement and texture, utilizing varied techniques such as high-contrast flash and long exposure to document the collection against both industrial Berlin rooftops and minimalist studio settings. Photographer Ben Beagent and stylist Tereza Ortiz lead the creative execution, focusing on a tactile, layered aesthetic. Featuring model Loo Loo, the campaign leans into a cinematic and minimalist approach, highlighting the footwear's design through clean, monochromatic imagery and subtle analogue film grain.

Editorial, Vertical

Footwear

Advertising Campaign