Birkenstock

Nov 2025

The Birkenstock 1774 campaign presents a multifaceted visual identity for the footwear brand, blending urban editorial photography with studio-based portraiture. The series explores movement and texture through a combination of analogue film techniques, long exposure, and high-contrast flash lighting. Set against both minimalist studio backdrops and evocative Berlin rooftop environments, the imagery balances sharp, clean lines with moody, atmospheric grain. Photographer Ben Beagent captures the collection alongside stylist Tereza Ortiz, featuring model Loo Loo in a series of layered, structured ensembles that highlight the tactile qualities of the 1774 footwear line. The project frequently incorporates bold, graphic typography to anchor the compositions, creating a consistent visual thread across diverse settings.

Editorial, Vertical

Footwear

Advertising Campaign