Birkenstock: Birkenstock 1774

Nov 2025

Birkenstock's 1774 campaign presents a multifaceted visual exploration of the footwear line, oscillating between structured studio portraiture and kinetic, rooftop-based editorial work. The imagery leans into a minimalist aesthetic, utilizing soft light and analogue film techniques to highlight the tactile textures of the footwear and apparel. Captured by photographer Ben Beagent with styling by Tereza Ortiz, the campaign features model Loo Loo in a series of compositions that balance high-fashion tailoring with raw, urban grit. The project integrates bold typography throughout, employing a cinematic sense of motion and long exposure to anchor the brand's identity within a modern, metropolitan context.

Editorial, Vertical

Advertising Campaign