Birkenstock Birkenstock Utti Lace Campaign 2025

Description

A commercial campaign photograph for the Birkenstock Utti Lace collection captured by photographer Hans Neumann with art direction by Lucie Matussiere and styling by Margherita Moro. Three models—Alfie Nickerson, Gemma Janes, and Nastya Shershen—stand side-by-side on an urban street bathed in direct sunlight. They are styled in complementary layered attire: an olive trench and shorts set, a white turtleneck knit sweater with a sheer pleated skirt, and a blue-and-white striped textured sweater paired with white loose-fitting trousers. In the background, a streetcar moves past vintage city architecture creating subtle motion blur behind the stationary subjects, with the bold white Birkenstock wordmark anchored at the base of the frame.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Footwear

Color

Background

Street

Context

Advertising Campaign