Betsey Johnson: Betsey Johnson Holiday 2026 Campaign

Oct 2026

The Betsey Johnson Holiday 2026 campaign leans into a clean, studio-focused aesthetic, featuring model Julia Fox across a series of high-contrast portraits. Photographed by Tom Schirmacher under the creative direction of James Worthington Demolet, the series prioritises sharp silhouettes and rich textures against neutral and gradient backgrounds. The imagery showcases a variety of holiday-ready attire, ranging from glossy satin slip dresses and structured tulle skirts to novelty-themed accessories. The execution maintains a polished, minimalist look, punctuated by the brand’s signature metallic script logo. Fashion styling was led by Briana Andalore and Vittoria Cerciello, while the visual identity is rounded out by hair styling from John Novotny, makeup by Jake Dupont, and manicures by Dawn Sterling.

Vertical, Clean, Editorial

Grey Seamless

Advertising Campaign