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·BERSHKA ACTIVE S/S 26 CAMPAIGN

Close-up of a yellow taxi tail light and rear body panel with a reflective chrome trim piece

Woman in dark zip-up jacket and red shorts holding a takeaway cup by a yellow taxi

Low-angle view of several urban skyscrapers and modern office buildings against a clear blue sky

Woman in oversized red zip jacket wearing dark sunglasses standing on a city street

High-angle view of urban cityscape with diverse architectural buildings and parked vehicles under clear daytime sky

Model wearing dark sunglasses and a grey zip mock-neck active top standing outdoors next to a vibrant yellow taxi cab.

Large multi-pane industrial windows framing an urban view of downtown skyscrapers and historic brick buildings under a clear sky.

Woman with long blonde wavy hair sitting on a yellow fire hydrant on a city street wearing activewear

Bershka BERSHKA ACTIVE S/S 26 CAMPAIGN 2026

About

The Bershka Active S/S 26 campaign draws on a candid, documentary-style aesthetic to showcase the latest high street athletic wear. Photographed by Selim Soysal, the imagery moves through a metropolitan landscape, blending architectural details with lifestyle compositions that lean into a warm, natural light palette. Fashion direction by Juan Arias complements the urban setting, focusing on the textures of athletic apparel against city streets. The series incorporates elements of macro photography and drone footage, utilising analogue film techniques to maintain a clean, rhythmic quality throughout the editorial and commercial visuals.