Bershka
BERSHKA ACTIVE S/S 26 CAMPAIGN
Brand
Date
Aug 2026
Description
The Bershka Active S/S 26 campaign draws on a candid, documentary-style aesthetic to showcase the latest high street athletic wear. Photographed by Selim Soysal, the imagery moves through a metropolitan landscape, blending architectural details with lifestyle compositions that lean into a warm, natural light palette. Fashion direction by Juan Arias complements the urban setting, focusing on the textures of athletic apparel against city streets. The series incorporates elements of macro photography and drone footage, utilising analogue film techniques to maintain a clean, rhythmic quality throughout the editorial and commercial visuals.
Style
Warm, Clean, Vertical
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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