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Brand
Bershka
ProjectBERSHKA ACTIVE S/S 26 CAMPAIGN
Woman with long blonde wavy hair sitting on a yellow fire hydrant on a city street wearing activewear

Bershka BERSHKA ACTIVE S/S 26 CAMPAIGN 2026

Associated creatives

Selim Soysal
Selim SoysalPhotographer
Juan Arias
Juan AriasFashion Director

Tags

woman sitting on fire hydrantwoman on fire hydrantsitting on fire hydrantwomanfire hydrantblack and white athletic topathletic topred garmentlong blonde hair

Description

This portrait for the Bershka Active Spring Summer 2026 campaign features a woman with long wavy blonde hair seated outdoors on a yellow fire hydrant. She wears a black and white athletic top with a vibrant red garment tied around her waist. The background shows a bustling city street with classic urban architecture, a yellow taxi cab, and traditional street signage. Natural daylight illuminates the scene, creating a candid documentary-style aesthetic captured on location by photographer Selim Soysal.