Basha-Franklin Brand Identity 2024

Description

An orderly arrangement of stacked notebooks showcases a vibrant palette of solid colors, including bright red, turquoise blue, mint green, navy, tan, and dark grey. Each book features minimal typography and clean debossed branding along the cover edge. The composition utilizes a high-angle perspective with sharp lighting casting soft diagonal shadows across the surfaces, emphasizing the tactile paper textures and precise stacking. This graphic presentation forms part of the brand identity project for Basha-Franklin, designed with Campbell Hay.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Color

Background

Paper Texture

Context

Advertising Campaign