Bajet Giramé

Sep 2022

This brand identity project for Bajet Giramé establishes a cohesive visual language across both physical collateral and digital platforms. The system centers on clean, minimalist typography and precise layouts, which are applied to architectural portfolios, business stationery, and project documentation. Featuring graphic design by LEÓN ROMERO, the work emphasizes structural clarity and material texture. The physical assets, including spiral-bound presentation booklets and cards, utilize high-contrast layouts and sharp directional lighting to highlight the tactile nature of the design. Digital components developed by LLOS& expand this aesthetic into motion graphics and a split-screen UI, showcasing architectural works through refined, minimalist motion. Photography by Álvaro Picca provides the foundational visual studies of modernist buildings and structural details that anchor the identity, maintaining a consistent editorial quality throughout.

Clean, Horizontal, Minimalist