ProjectBrand Identity

Barcelona Design Week Brand Identity 2023
Associated creatives
Tags
Description
This image presents a top-down view of a large promotional poster for Barcelona Design Week being unrolled on a grey concrete floor. The poster design features prominent typography reading "Design for Human Future" alongside bold black letters spelling out "BDW 23". Swirling, organic pink graphic elements frame the central text against a crisp white paper background. The composition is captured with natural lighting casting soft shadows, highlighting the tactile paper texture and the hands of a person guiding the sheet.
Style
Horizontal, Commercial, Graphic
Techniques
Typography, Natural light
Color
Pure White (50%)
Magenta (30%)
Jet Black (20%)
Background
Concrete Texture
Context
Advertising Campaign