CCCB: Brand Identity

Oct 2022

The brand identity for CCCB, executed by designer León Romero, encompasses a comprehensive graphic design system that integrates typography and minimalist iconography across both exhibition signage and printed collateral. The work leans into a clean, editorial aesthetic, utilizing bold black-and-white graphics that contrast against the historic and modernist architectural environments where the assets are displayed. Across the project, Romero employs precise typographic hierarchy and organic abstract motifs to unify diverse mediums, ranging from large-scale posters and exterior signage to printed booklets. Technical execution focuses on structural clarity, frequently utilizing long exposure photography and natural light to capture the interplay between the graphic elements and the surrounding stone and concrete textures. The branding maintains a consistent visual language that functions across various scales, from intimate, matte-finish editorial booklets to high-visibility signage mounted within urban exhibition spaces.

Vertical, Clean

Typography

Advertising Campaign