CCCB

Oct 2022

León Romero delivers a comprehensive brand identity for CCCB, focusing on the intersection of modern graphic design and historical architectural contexts. The project spans exhibition signage, printed collateral, and digital assets, utilizing a clean and minimalist aesthetic that emphasizes precise typographic hierarchy. Throughout the series, the work integrates into the museum's interior and exterior spaces, employing bold geometric logos and clear, editorial-style layouts. The execution highlights the contrast between contemporary graphic elements—such as long-exposure motion effects and abstract motifs—and the textured stone and stucco surfaces of the venue, ensuring a cohesive visual system across both print and physical environments.

Vertical, Clean

Typography

Digital Media & Publishers

Advertising Campaign