Canary Islands' Department of Culture

Sep 2022

The Canary Islands' Department of Culture project establishes a comprehensive brand identity through a modular and highly structured graphic system. Utilizing clean typography and a stark monochrome palette, the design language serves to unify institutional communications across both print and digital environments. The identity relies on a rigorous grid and bold typographic hierarchy to organize complex event schedules and collaborator information. Graphic designer León Romero leads the visual direction, incorporating photography by Álvaro Picca and León Romero to ground the abstract layout with tangible imagery. The execution extends into diverse formats, ranging from outdoor exhibition panels and street furniture to digital motion graphics. By employing minimalist layouts and clear editorial formatting, the identity highlights cultural contributors while maintaining a consistent institutional presence in public spaces.

Vertical, Clean

Typography