Canary Islands' Department of Culture

Sep 2022

The Canary Islands' Department of Culture brand identity project establishes a visual language centered on minimalist typography and high-contrast photographic layouts. Designed by León Romero, the system utilizes a stark black-and-white palette to organize event schedules, speaker lists, and institutional information across multiple touchpoints. The project spans physical and digital environments, from outdoor exhibition panels and street-side advertising pillars to motion graphics and printed posters. Through the integration of photography by Álvaro Picca and León Romero, the identity leans into an artistic, editorial aesthetic that emphasizes structured hierarchy and clean composition. Motion sequences by Dani Avila further extend this minimalist approach, utilizing kinetic text to maintain consistency across the department's promotional platforms.

Vertical, Clean

Typography