Bankwest

Jan 2025

Bankwest’s rebrand campaign centers on a collection of candid, domestic vignettes that emphasize daily life and communal interaction. Moving away from traditional corporate tropes, the imagery leans into a saturated and playful aesthetic, utilizing flash photography to capture sharp, high-energy moments within residential settings. Photographer Sarah Adamson worked alongside producer Belinda Blooman to capture these lifestyle scenes, which range from multi-generational dining moments and imaginative play to casual outdoor errands. The series employs warm tones and consistent styling—notably vibrant knitwear and eclectic home interiors—to foster a sense of accessibility and visual continuity across the brand's new identity.

Lifestyle, Horizontal, Warm

Flash

Banking

Living Room

Advertising Campaign