Bankwest: Rebrand Campaign

Jan 2025

For the Bankwest rebrand campaign, photographer Sarah Adamson and producer Belinda Blooman deliver a series of intimate, high-energy visuals that root the financial institution in the reality of domestic life. Moving away from sterile corporate imagery, the project leans into vibrant, saturated color palettes and candid lifestyle photography to capture everyday family interactions. Techniques such as direct flash and natural lighting are employed to create clean, high-contrast scenes. The imagery showcases a diverse range of domestic settings, from improvised musical jams and kitchen-table dinners to imaginative play with cardboard sets and colourful props, all while maintaining a warm, observational tone.

Lifestyle, Horizontal, Warm

Flash

Living Room

Advertising Campaign