Bankwest Rebrand Campaign 2025
Associated creatives
Tags
Description
This vibrant advertising campaign image for Bankwest captures a family relaxing together on a light beige sectional sofa while reading an illustrated children's book titled George's Flying Adventure. A woman wearing a colorful striped knit sweater and light blue jeans leans back with her legs raised, while a man in a blue crewneck sweatshirt sits on the right pointing toward the open book. Two young children are nestled between them, engaged in the story. The bright living room is styled with colorful throw pillows in orange, yellow, and patterned designs, creating a warm and inviting domestic atmosphere. The composition is lit with direct flash photography, producing sharp highlights and crisp shadows against the neutral couch and white wall background. Sarah Adamson photographed the scene for the Rebrand Campaign produced by Belinda Blooman.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Flash
Industries
Banking
Color
Background
Living Room
Context
Advertising Campaign