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Woman in an orange cardigan serving pink ice cream from a container into halved grapefruits on a white table

Bankwest Rebrand Campaign 2025

Associated creatives

Tags

Description

This commercial image for the Bankwest rebrand campaign features a woman wearing a vibrant orange cardigan and blue denim jeans standing at a white kitchen counter. She is actively scooping pink ice cream from a container into hollowed-out grapefruit halves arranged neatly on a large light blue tray. A smaller orange bowl filled with green olives sits nearby on the table surface. The kitchen background includes dark green tiled walls and a portion of another person wearing a patterned knit top. The overhead flash lighting creates crisp, bright highlights and clean shadows across the scene, emphasizing the rich textures and saturated food colors.

Style

Vertical, Commercial, Saturated, Warm

Techniques

Flash

Industries

CPG / Packaged Food

Color

Burnt Orange (50%)
Denim (30%)
Pure White (20%)

Background

Kitchen

Context

Advertising Campaign