Brand
ProjectRebrand Campaign

Bankwest Rebrand Campaign 2025
Associated creatives
Tags
Description
This commercial image for the Bankwest rebrand campaign features a woman wearing a vibrant orange cardigan and blue denim jeans standing at a white kitchen counter. She is actively scooping pink ice cream from a container into hollowed-out grapefruit halves arranged neatly on a large light blue tray. A smaller orange bowl filled with green olives sits nearby on the table surface. The kitchen background includes dark green tiled walls and a portion of another person wearing a patterned knit top. The overhead flash lighting creates crisp, bright highlights and clean shadows across the scene, emphasizing the rich textures and saturated food colors.
Style
Vertical, Commercial, Saturated, Warm
Techniques
Flash
Industries
CPG / Packaged Food
Color
Burnt Orange (50%)
Denim (30%)
Pure White (20%)
Background
Kitchen
Context
Advertising Campaign
