Brand
ProjectRebrand Campaign

Bankwest Rebrand Campaign 2025
Associated creatives
Tags
Description
This advertising campaign image for Bankwest captures an intimate family dining moment in a home kitchen setting. An adult man wearing a green overshirt and an orange striped t-shirt holds a fork with pasta, playfully feeding a young girl seated across from him. The girl wears a colourful striped top and denim overalls, looking intently at the food while holding her own small utensil. A plastic toy dinosaur sits on the wooden table between their bowls of pasta, garlic bread, and salad. The lighting is direct and bright, highlighting the casual, candid atmosphere of daily domestic life.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Banking
Color
Forest Green (50%)
Rust (30%)
Pure White (20%)
Background
Kitchen
Context
Advertising Campaign
