Bankwest Rebrand Campaign 2025

Description

A young child lounges comfortably in a distinctive orange sculptural armchair, captured from an elevated angle within a brightly lit domestic interior. The child wears a light grey patterned long-sleeve top, light wash denim jeans, pink socks, and white sneakers, with a small pink stuffed toy tucked beside them. In the background, extensive white shelving units are densely packed with colorful books, decorative crystals, magazines, and various small objects. A cardboard shoebox and a pair of athletic sneakers rest on the polished wooden floorboards to the right. The lighting is direct and bright, casting crisp shadows and highlighting the clean, playful atmosphere of the scene.

Style

Lifestyle, Horizontal, playful, Warm

Techniques

Flash

Industries

Banking

Color

Background

Living Room

Context

Advertising Campaign