Axe explores the sensory appeal of its latest fragrance in the Vanilla Trance commercial. The campaign leans into a surreal aesthetic, pairing the steam of a warm shower with unexpected visuals like an ice cream cone to emphasize the product's olfactory profile.
The spot features a live-action technique underscored by warm color grading that transitions from a private, tiled environment to a retail space. Production was handled by Voyager with post-production and VFX provided by Leap Year Post.
