Axe highlights its signature fragrance range in this cinematic commercial for the brand's body spray. Set within the hushed, low-light atmosphere of a movie theatre, the narrative follows a man moving through the auditorium, emphasising a mood-driven aesthetic that leans into moody lighting and rich blue and warm colour palettes.
Produced by Czar BE with creative direction from agency LOLA MullenLowe, the commercial utilises a live-action technique to translate the intimacy of the cinema environment. The spot concludes with a focused product shot showcasing the body spray on a marble surface.
