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Vow: Brand Identity

Brand
Vow
Date

Jul 2024

Description

Vow’s brand identity project establishes a visual language centered on sustainable food technology. The work synthesizes diverse media, including digital interface design, editorial layouts, and large-scale outdoor advertising, to present a comprehensive corporate presence. The aesthetic leans into a collage-heavy approach, utilizing mixed-media elements that pair industrial imagery with surrealist graphic components. Photography by Dave Wheeler provides a grounded perspective, contrasted by the layered, conceptual collage work of Danilo Brandão. The identity system is unified through bold, sans-serif typography and a vibrant, warm color palette that transitions across digital and physical touchpoints. Accompany led the graphic design, while Jake Bonin handled the web development, ensuring a cohesive experience from browser interfaces to billboard installations.

Style

Horizontal, Commercial, Clean

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