Vow

Jul 2024

Vow's brand identity project establishes a visual language centered on sustainable food technology, blending professional culinary visuals with playful, surrealist elements. The identity utilizes bold sans-serif typography paired with a vibrant, high-contrast color palette, leaning into a modern aesthetic that balances technical industrial imagery with approachable, human-centric design. Execution across the project includes a mix of motion graphics, digital interface design, and printed editorial layouts. The visual system frequently employs collage techniques and graphic illustrations to organize information, from web browser mockups to outdoor billboard installations. Photography by Dave Wheeler provides a grounded, clean foundation for the brand, while collage art by Danilo Brandão introduces whimsical, surreal textures. The project was brought together through graphic design by Accompany and web development by Jake Bonin, resulting in a cohesive system that spans digital publishing and physical branding.

Horizontal, Commercial, Clean