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A laptop displaying the Vow brand website on its screen, set against a tiled kitchen backsplash with a bowl of lemons.
Hands in red gloves holding a knife and fork over an illustrated Vow brand identity book resting on blue fabric
Brown paper package tied with dark string featuring a red sticker with Vow branding and a yellow sticker with a smiling face illustration.
An open book with pages displaying photography and bold typography resting on a green grassy lawn.
Four browser window mockups featuring typography, collage art, and a person in a lab coat on an orange background.
Billboard displaying a collage advertising Vow brand identity against a concrete wall under tube lighting
A laptop displaying the Vow brand website on its screen, set against a tiled kitchen backsplash with a bowl of lemons.
Hands in red gloves holding a knife and fork over an illustrated Vow brand identity book resting on blue fabric
Brown paper package tied with dark string featuring a red sticker with Vow branding and a yellow sticker with a smiling face illustration.

Vow Brand Identity 2024

About

Vow’s brand identity project establishes a visual language centered on sustainable food technology. The work synthesizes diverse media, including digital interface design, editorial layouts, and large-scale outdoor advertising, to present a comprehensive corporate presence. The aesthetic leans into a collage-heavy approach, utilizing mixed-media elements that pair industrial imagery with surrealist graphic components. Photography by Dave Wheeler provides a grounded perspective, contrasted by the layered, conceptual collage work of Danilo Brandão. The identity system is unified through bold, sans-serif typography and a vibrant, warm color palette that transitions across digital and physical touchpoints. Accompany led the graphic design, while Jake Bonin handled the web development, ensuring a cohesive experience from browser interfaces to billboard installations.

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