Round and Round

Oct 2023

Round and Round’s brand identity project establishes a playful and sustainable visual system that spans digital interfaces, print collateral, and environmental graphics. The design language centres on bold serif typography, vibrant primary colours, and a recurring cast of whimsical illustrations that adapt across various touchpoints. Graphic design by Accompany and web development by Ten Two define a minimalist aesthetic that bridges the gap between retro-digital nostalgia and contemporary clean vector work. The project incorporates motion graphics and fluid animation sequences to highlight core sharing economy concepts, supported by photography that documents the brand within lifestyle and commercial contexts under natural light.

Commercial, Clean, Horizontal