Round and Round: Brand Identity

Oct 2023

Round and Round’s brand identity project establishes a visual language centered on bold serif typography, playful illustrative elements, and a vibrant primary colour palette. Developed by Accompany for graphic design and Ten Two for web development, the project spans across digital and physical touchpoints, including a website interface, promotional brochures, and branded environmental assets. The execution balances clean, minimalist layout structures with whimsical, hand-drawn character work that appears across various applications, from stickers on municipal bins to large-scale wall posters. The visual approach utilizes a blend of motion graphics and static photography to communicate the brand's identity. Animations leverage vector aesthetics and 1980s-inspired pixel art, while lifestyle and product photography utilize natural light to highlight textures across fabric, paper, and concrete. The cohesive application of these graphic elements demonstrates a versatile identity system that remains legible across both digital UI and tactile physical surfaces.

Commercial, Clean, Horizontal