Australia Post: 2655 postcodes 3

Brand

Date

Mar 2026

Description

Australia Post explores the diversity of local communities in its 2655 postcodes campaign. This commercial film features a live-action narrative where two women navigate a residential street while transporting a large red sofa, passing townhouses and white structural frames. The piece relies on natural light to capture the suburban environment, emphasizing the connection between everyday life and the logistical reach of the postal service. The project was developed in partnership with creative agencies Droga5 ANZ, part of Accenture Song, and Thinkerbell. The production was managed by Photoplay / Playtime and Matilda Hobba, with post-production services provided by The Editors and sound design by Squeak E Clean Studios Sydney.

Style

Horizontal, Commercial

Techniques

Natural light

Color

Burgundy

Background

Street

Context

TVC / TV Commercial