Australia Post
Spread The Merry
Brand
ProjectSpread The Merry
Date
Jan 2025
Description
Australia Post’s ‘Spread The Merry’ campaign captures a cross-country delivery journey across rural terrain. The commercial leans into a cinematic visual identity, utilizing drone footage and natural light to emphasize the scale of the landscape against the striking red of the vehicle. The project was developed by agency partners Droga5 ANZ, part of Accenture Song, with production handled by Rabbit. Post-production and VFX were managed by ARC (Australia) and Blockhead VFX, while Squeak E. Clean Studios and Electric Dreams Studios provided sound and music composition. Media strategy was led by Wavemaker Australia.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light, Drone footage
Industries
Mass Market Automotive
Color
Scarlet
Background
Road
Context
TVC / TV Commercial
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