Australia Post explores the connectivity of the nation in the 2655 postcodes 2 campaign. The project spans diverse community settings, moving from coastal roads and residential neighborhoods to local storefronts, illustrating the infrastructure of daily life.
The commercial utilizes a live-action technique to capture a broad range of domestic scenes. Creative direction was managed by Droga5 ANZ and Thinkerbell, with media strategy by Wavemaker Australia. Production was led by Photoplay / Playtime and Matilda Hobba, featuring post-production from The Editors and sound design by Squeak E Clean Studios Sydney.
