Australia Post
Featured Australia Post projects
This week's top Australia Post projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Australia Post · Delivering to Australia - Beach Shower
Australia Post explores themes of connection in its latest campaign, 'Delivering to Australia.' The 'Beach Shower' film observes a fleeting moment of everyday life, following an individual moving across a coastal landscape to reach a public amenity. Produced with agency partner Droga5 ANZ and production house Photoplay, the commercial utilizes live-action technique and natural light to capture the outdoor environment. The project emphasizes a grounded aesthetic, leaning into the rhythm of daily routines to highlight the brand's presence across the country.
Project Australia Post · Sea Stars / Australia Post
The Sea Stars series for Australia Post presents a collection of underwater imagery documenting diverse starfish species within their natural marine habitats. Photographed by Oceanwide Images and Gary Bell, the project utilizes documentary techniques to explore the vivid colouration and intricate surface patterns of echinoderms. Each composition employs a macro focus to emphasize the textures of the marine reef and benthic environments. The series relies on natural lighting to capture the organic geometry of the coral and surrounding marine growth, presenting a detailed look at underwater ecosystems.
Australia Post · Delivering for Australia - Couch
Australia Post’s 'Delivering for Australia - Couch' campaign illustrates the brand's role in connecting communities through a series of narrative vignettes. The commercial follows a red couch’s journey across diverse Australian landscapes, from quiet suburban streets to expansive rural settings and public spaces. Crafted with creative direction from Droga5 ANZ, part of Accenture Song, the spot employs natural light and live-action techniques to maintain a clean, grounded visual tone. Production was handled by Photoplay / Playtime, with post-production and VFX services provided by The Editors and a custom soundscape developed by Squeak E. Clean.
Australia Post · Delivering for Australia - Fishing
Australia Post explores the intersection of community life and delivery services in its latest campaign, 'Delivering for Australia - Fishing.' The commercial focuses on candid moments, featuring characters navigating riverbanks and public spaces framed by intentional, floating white frames that contrast with natural backdrops. Developed in collaboration with Droga5 ANZ and Photoplay, the film utilizes natural light and a cinematic approach to document regional activity. The production reflects local Australian environments, highlighting the connection between service and the diverse settings where these interactions occur.
Australia Post · 2655 postcodes 1
The 2655 postcodes project for Australia Post documents local community life through a series of outdoor vignettes. The commercial campaign captures regional scenes, including fishing by the river, lawn bowling, and swimming pool activity. Utilizing a live-action technique and natural light, the production focuses on a documentary-style aesthetic. The project features creative development from Droga5 ANZ and Thinkerbell, with production handled by Photoplay and Matilda Hobba. Post-production and sound design were completed by The Editors and Squeak E Clean Studios Sydney, respectively, with media planning provided by Wavemaker Australia.
Australia Post · 2655 postcodes 2
Australia Post explores the connectivity of the nation in the 2655 postcodes 2 campaign. The project spans diverse community settings, moving from coastal roads and residential neighborhoods to local storefronts, illustrating the infrastructure of daily life. The commercial utilizes a live-action technique to capture a broad range of domestic scenes. Creative direction was managed by Droga5 ANZ and Thinkerbell, with media strategy by Wavemaker Australia. Production was led by Photoplay / Playtime and Matilda Hobba, featuring post-production from The Editors and sound design by Squeak E Clean Studios Sydney.
Australia Post · 2655 postcodes 3
Australia Post explores the diversity of local communities in its 2655 postcodes campaign. This commercial film features a live-action narrative where two women navigate a residential street while transporting a large red sofa, passing townhouses and white structural frames. The piece relies on natural light to capture the suburban environment, emphasizing the connection between everyday life and the logistical reach of the postal service. The project was developed in partnership with creative agencies Droga5 ANZ, part of Accenture Song, and Thinkerbell. The production was managed by Photoplay / Playtime and Matilda Hobba, with post-production services provided by The Editors and sound design by Squeak E Clean Studios Sydney.
Australia Post · Spread The Merry
Australia Post’s holiday campaign, Spread The Merry, captures the community spirit of the festive season. Produced by Rabbit, the film centres on a young cyclist navigating a sun-drenched suburban street, blending warm, nostalgic visuals with traditional live-action techniques. Developed by Droga5 ANZ, part of Accenture Song, the spot leans into authentic, sun-lit architectural settings. The production incorporates drone footage to enhance the sense of movement and scale. Post-production and VFX were managed by The Editors, with a bespoke soundscape provided by Squeak E. Clean Studios and Sonar Music.
Australia Post · Spread The Merry
Australia Post takes to the road in the Spread The Merry campaign, a commercial film showcasing a journey through rural landscapes. The narrative follows a vibrant red vehicle navigating a dusty, open-terrain route, captured through expansive cinematic wide-angle shots. The project leans into an observational aesthetic, utilizing drone footage to frame the vehicle against a sprawling, natural backdrop. The visual execution relies on natural light to heighten the contrast between the earth-toned surroundings and the bright color palette of the transit. Creative development was led by Droga5 ANZ, part of Accenture Song, with production handled by Rabbit. Post-production and visual effects were managed by ARC (Australia) and Blockhead VFX, while the soundscape was crafted by Squeak E. Clean Studios and Electric Dreams Studios. Media strategy was provided by Wavemaker Australia.
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