Australia Post

2655 postcodes 1

Brand

Date

Mar 2026

Description

Australia Post explores the breadth of regional life in its 2655 postcodes project. This commercial campaign utilizes live-action, documentary-style footage to capture quiet, everyday moments, ranging from riverbank fishing to lawn bowling and time spent at the community pool. The project features contributions from creative agencies Droga5 ANZ and Thinkerbell, with production handled by Photoplay and Matilda Hobba. Post-production and sound design were completed by The Editors and Squeak E Clean Studios Sydney respectively, while media planning was managed by Wavemaker Australia. The visual execution relies on natural light to ground the narrative in authentic outdoor settings.

Style

Documentary, Horizontal, Commercial

Techniques

Natural light

Background

River

Context

Advertising Campaign