Australia Post: 2655 postcodes 1
Brand
Date
Mar 2026
Description
The 2655 postcodes project for Australia Post documents local community life through a series of outdoor vignettes. The commercial campaign captures regional scenes, including fishing by the river, lawn bowling, and swimming pool activity. Utilizing a live-action technique and natural light, the production focuses on a documentary-style aesthetic. The project features creative development from Droga5 ANZ and Thinkerbell, with production handled by Photoplay and Matilda Hobba. Post-production and sound design were completed by The Editors and Squeak E Clean Studios Sydney, respectively, with media planning provided by Wavemaker Australia.
Style
Documentary, Horizontal, Commercial
Techniques
Natural light
Background
River
Context
Advertising Campaign
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