Austen Goodman: Visual Identity & Website
Brand
Date
Sep 2025
Description
Austen Goodman’s visual identity and website project establishes a cohesive digital and editorial presence for the architect and designer. The work leans into a restrained monochrome palette, utilizing minimalist typography and clean white space to emphasize architectural photography and structural case studies. Creative direction by Matija Gabrilo ensures a consistent visual language across print collateral, mobile interfaces, and web layouts. The project balances tactile textures—such as raw concrete and wood grain formwork—with structured UI elements. By employing typography-heavy layouts and modular grid systems, the design effectively highlights technical capabilities and professional biography without visual clutter.
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