Austen Goodman

Sep 2025

Austen Goodman’s visual identity and website project establishes a refined digital and print presence for the architect and designer. Led by creative director Matija Gabrilo, the work employs a restrained monochrome palette and minimalist typography to organize complex architectural case studies and portfolio documentation. The aesthetic emphasizes clean structural hierarchy, utilizing a flexible grid system across both digital mockups and editorial print spreads. The project incorporates tactile textures and raw materials, contrasting digital UI illustrations with photographic renderings of board-formed concrete and structural timber. The layout leans into a contemporary editorial style, balancing technical project metadata with generous whitespace and organic landscape imagery. Key techniques across the identity include hard light photographic styling and 3D render/CGI integration, maintaining a focus on structural clarity and professional capability.