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Brand
Austen Goodman
ProjectVisual Identity & Website
Overhead view of an irregular architectural cutout in concrete above a dark, undulating sculpted texture with Bocci HQ text.

Austen Goodman Visual Identity & Website 2025

Associated creatives

Matija Gabrilo
Matija GabriloCreative Director

Tags

architectural case studybocci hq architecturebocci hqsculptural concrete surfaceconcrete texturearchitectural opening

Description

A vertical two-panel visual layout designed for Austen Goodman's visual identity and website by creative director Matija Gabrilo. The top section presents an overhead shot of a rough, pale concrete surface broken by a large irregular opening that reveals interior scaffolding and floor materials below. The lower section features a monochrome, undulating textured surface with fluid, drapery-like folds and deep shadowed ridges. A semi-transparent grey label near the bottom displays the caption '86 Bocci HQ, 2021 - Present'.

Style

Vertical, Tactile, Organic

Color

Charcoal (50%)
Nude / Sand (40%)

Context

Website / Web