AT&T goes behind the scenes to document the production of Rowdy, the official Dallas Cowboys mascot. This project captures the live-action performance elements before the integration of digital visual effects.
The footage focuses on the character in his full uniform, including his signature white cowboy hat and boots, set against a green screen studio floor. The production highlights the technical environment of the shoot, with light stands, clamps, and gear boxes visible throughout the frame.
This piece leans into a cinematic aesthetic, documenting the practical production phase for the final mascot reveal.
