AT&T 'The Making Of' Dallas Cowboys' Rowdy 2024

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This behind the scenes video captures the creation and production of Dallas Cowboys mascot Rowdy for an AT&T project. The sequence features the mascot character in a white and blue cowboy uniform complete with a white cowboy hat and boots, standing on a green screen studio floor. Production equipment including light stands, clamps, and gear boxes are visible around the set. The footage highlights the practical performance elements prior to post-production and visual effects integration.