AT&T: Marquette, Duke & UNC
Brand
Date
Mar 2025
Description
AT&T leans into a lighthearted, observational tone with this campaign spot titled 'Marquette, Duke & UNC.' The commercial features an outdoor market stall where a vendor displays collegiate sports jerseys humorously adorned with misspelled team names, illustrating the chaos of unreliable deals. Shot with a natural documentary aesthetic, the piece maintains a clean, live-action visual language. The creative output was developed by agencies BBDO LA, Kern, BBDO New York, eg+, BBDO Atlanta, Ketchum, and Critical Mass US, with production handled by Arts & Sciences.
Style
Documentary, Humorous, Horizontal, Clean
Techniques
Natural light
Industries
Color
Navy
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
BBDO LAAgency / Creative
KernAgency / Creative
BBDO New YorkAgency / Creative
eg+Agency / Creative
BBDO AtlantaAgency / Creative
KetchumAgency / Creative
Critical Mass USAgency / Creative
Hearts & ScienceMedia
Arts & SciencesProduction
Cabin EditPost Production / VFX
JAMMPost Production / VFX
LVLYPost Production / VFX
Lime StudiosMusic / Sound
MophonicsMusic / Sound
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