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Brand
AT&T
ProjectMarquette, Duke & UNC

AT&T Marquette, Duke & UNC 2025

Associated creatives

BBDO LA
BBDO LAAgency / Creative
Kern
KernAgency / Creative
BBDO New York
BBDO New YorkAgency / Creative
eg+
eg+Agency / Creative
BBDO Atlanta
BBDO AtlantaAgency / Creative
Ketchum
KetchumAgency / Creative
Critical Mass US
Critical Mass USAgency / Creative
Hearts & Science
Hearts & ScienceMedia
Arts & Sciences
Arts & SciencesProduction
Cabin Edit
Cabin EditPost Production / VFX
JAMM
JAMMPost Production / VFX
LVLY
LVLYPost Production / VFX
Lime Studios
Lime StudiosMusic / Sound
Mophonics
MophonicsMusic / Sound

Tags

vendor holding jerseyvendorholding jerseysports jerseymarket stalloutdoor market

Description

An outdoor market stall displays an array of collegiate sports apparel, where a vendor humorously showcases sports jerseys with misspelled team names. Passersby examine the goods, highlighting the satirical scenario of unreliable deals. The scene is shot outdoors in daylight with a natural documentary aesthetic. Bold branding elements for AT&T appear throughout the commercial.