Atrio Brand Identity 2023

Description

This brand identity project for Atrio features a dark green wax seal stamped onto a textured white paper background. The composition is captured from a direct top-down perspective, highlighting the tactile qualities of the materials. The wax seal bears an embossed rectangular logo frame with geometric lettering inside. Subtle directional lighting casts gentle shadows, emphasizing the relief and surface texture.

Style

Horizontal, Commercial, Clean, Tactile

Techniques

Emboss & Deboss

Color

Background

Paper Texture

Context

Advertising Campaign