ASICS: Win the Long Run
Brand
Date
Feb 2024
Description
ASICS presents 'Win the Long Run', a cinematic sports campaign that captures the rhythm of endurance in the city. The production features runners navigating metropolitan architecture at sunrise, utilizing golden hour light to accentuate the movement against glass-and-steel facades. Produced by DOMO, the project leans into a moody, high-contrast aesthetic. The film employs a live-action technique to highlight the intersection of urban landscape and athletic performance.
Style
Horizontal, Cinematic, Moody, Golden Hour
Industries
Color
Jet Black
Navy
Background
Commercial Office
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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