ASICS: When she moves, she breathes
Brand
Date
Jan 2026
Description
ASICS presents 'When she moves, she breathes,' a fitness-focused campaign highlighting the relationship between movement and personal wellness. The production features a diverse cast of women transitioning through various disciplines, from controlled yoga and core exercises to endurance running along urban waterways. Executed with a documentary-style approach, the creative leans into clean, live-action cinematography. The imagery prioritizes natural light, capturing rhythmic breathing and physical exertion to emphasize the connection between activity and focus.
Style
Documentary, Horizontal, Action, Clean
Techniques
Natural light
Industries
Color
Charcoal
Burgundy
Off-White
Background
Gym
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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